A Senior Brand Director with extensive experience leading brand transformation, portfolio strategy, and integrated go-to-market programmes for global and regional organisations. Proven ability to reposition legacy brands, define brand architecture, and align brand, customer experience, and communications with commercial objectives. Trusted partner to executive leadership teams across automotive, FMCG, retail, hospitality, energy, and B2B sectors. Strong people leader with deep experience managing cross-functional teams and external agency partners across multi-market environments. Extensive experience working with UK-based stakeholders and international teams.