Rooted in Legacy Fuelled by Innovation
- husseiniamre
- Jul 24
- 1 min read
Amre was responsible for developing the overall theme, concept and storyboard for the Land Rover Defender film to launch the 2025 Defender and introduce the new Islay Limited Edition. The film was shot in Jeddah (Saudi Arabia) and showed the heritage and tradition of the city brought together with innovation and modernity of the new Defender. A father and son coming together, a node to respect, tradition and the future.
Responsibilities:
Overall concept
Storyboard
Copywriting
On set management