Do You See Me?

Question, have you ever shot a film across the Atlantic over zoom because the world was in lockdown? Amre has! As part of the launch of Imayla Beauty in North America, Amre developed the "Do You See Me?" concept and wrote the copy for the beauty brand, with a focus on telling the stories of three micro-influencers and their desire to be scene; minorities, people with disabilities and the more religious ones; all are beautiful, each has a story to tell. Amre was on set throughout...via Zoom! (Remember Zoom?)

Responsibilities:

Brand story development

Overall creative direction

Storyboard

Copywriting

Art Direction